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| By Tom |
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| By Tom |
Initially we wanted to include some leaves within the logo, we decided that me and Ellie would draw up some patterns and then Rowan and Tom would work around what we did. The initial designs Tom did show different ways the text could work with a leaf pattern.
As our project progressed we decided to change the name, as we thought that 'Taboo' along with these leafy patterns didn't really link together too much. Tom did another design for 'Adam & Eve' as that still linked to the concept behind our branding. I liked the look of the white box against the patterned background as it brought out the logo, so it didn't get lost in the design.
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| By Tom |
I brought up the fact that Adam & Eve could be seen as less gender inclusive because although it includes Male and Female it could exclude non-binary genders. In the end we decided on Eden, as it linked to the leaves being the garden of Eden and is also a gender neutral name.
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| Logo by Rowan |
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