While deciding on a colour scheme we thought it would be beneficial to put out a survey, to find out what people like from their beauty products - favourite scents, their regime and what colours they think would be appropriate for gender neutral packaging designs.
From this survey we decided that the best colours to use would be a turquoise/green, orange and yellow. Since we are doing three different products - a scrub, a mask and a moisturiser we could do one colour per product. In a practical sense it would make it clear what each product was, and easier to hypothetically buy in store as at a glance the customer would know what they're picking up.
It was also found that citrus is a popular scent, perhaps we can incorporate this into our designs.
Most of the answers were given by women, and a few non-binary people it may have been helpful to get more information from men as I think it's more difficult to get men to engage with beauty products and to get a better grasp of what everyone wants we could deliver something really inclusive. That being said I think this survey has been helpful in making important colour decisions.
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