"Men have a greater awareness now of the importance of taking care of their skin," says Jeremy Muijs, co-founder of unisex beauty brand, Grown. "This awareness has resulted in a willingness for men to try products that aren't strictly for men. Women's products tend to be more sophisticated and enjoyable to use."
I thought this quote was relevant as it shows that skincare is a universal thing that men are interested in as well as women (and other genders).
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