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| (Ellie's copy of our mindmap) |
In our first meeting we discussed the brief - what is asks from us what we're going to make etc, and what we had already observed about gendered beauty products on the market. Mainly that everything for men was all blue and silver and black, even if it's the same product that would be sold to women, for example this cocoa butter, for men. It's unnecessary.
We started to mindmap out ideas for our products and brand, going through different products we could potentially look into, the market and other such things the brief asked of us. We pretty much decided on skincare products such as moisturisers, scrubs, masks, concealer etc. as everyone has skin and there are people of all genders who are concerned with skincare or have a skincare regime.
A few different names were toyed with, we considered something with 'X' and 'Y' like the chromosomes but thought that this would make it less inclusive as it may ostracise intersex, transgender or gender non-confoming people. We ended up deciding on 'Taboo' for a few different reasons, one being the fact that gender identity and other LGBTQ+ things are still seen as a taboo in society. We thought we could play with Taboo as well, maybe make something fun or risque.
From this meeting we've decided to go out and research different beauty brands that are gender neutral or are relevant to our project.
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