My Rationale

[What are you doing?

Why are you doing it?

What do you aim to get out of it?]

I want to make good art, art that I am happy with. To do this I need to practice the print processes I want to improve in - for me this is lino and monoprint (though I am also interested in screenprint). I also want to continue doing papercut and mixed media pieces and exploring new ways to communicate the tone of voice I am developing.

I need to find out more about packaging and branding as I am somewhat interested in creating illustration for packaging - particularly for indie brands, and I have an interest in makeup. So maybe makeup packaging. I want to try it, and maybe re-do my brief from last year the 'break new ground in beauty branding' one.

I don't want to overcomplicate any of my briefs, or do something I'm not particularly interested in to jump through hoops, as I will make something I am unhappy with and I want to make good art. This was my downfall last year. Simple ideas can be good. I don't want to feel as if I'm giving up on something if I truly feel like it's not something I want to do.

I want to make posters for events such as live music / gigs / films / shows etc. I need to look at what is out there already to see what's being done already and what I could offer. I also need to learn more about design, with layout, type and information, etc.

I need to learn how to set myself good self directed briefs so I can make a good, and varied body of work and build a portfolio I can show to prospective employers.